Resume

Professional Experience

2022 - 2024

Directed creative campaigns, branding initiatives, and product visuals for a range of CPG and essential oil products, ensuring brand alignment across Amazon and DTC platforms.
Developed paid social creative optimized for platform-specific trends and consumer behavior, contributing to stronger engagement and ROI.
Applied insights from performance metrics (CTR, conversions, ranking) to optimize design and messaging in real time, earning Amazon Best Seller badges and improving visibility.
Led a transition to mobile-first design, emphasizing vertical imagery to improve click-through rates and platform performance.
Collaborated with the supply chain and product teams to align creative with launch schedules and business goals, improving workflow efficiency.
Mentored junior designers and helped integrate data-driven creative testing into the team’s process, blending strategic insight with design execution.

2009 - 2022

Atlas Ocean Voyages – Led creative for the brand launch during peak COVID recovery, driving 80% bookings despite industry disruption. Directed a global lifestyle shoot across Egypt, Greece, and Cyprus, and developed integrated campaigns across digital, social, direct mail, and experiential channels.
Norwegian Cruise Line – Oversaw creative development for 5+ years, including the full collateral system for Norwegian Epic and OOH/print campaigns for Norwegian Breakaway. Directed multi-year direct mail programs (itinerary books, Omni-Bus pieces, and PURL websites), ensuring brand voice and design quality across channels.
DishLATINO & NET10 – Guided 360° multicultural campaigns spanning TV, print, OOH, and digital. Developed direct marketing (letters, buck slips, envelopes) with creative testing that optimized engagement and conversions.
Partnered with strategists, copywriters, and account leads to deliver English and Spanish creative platforms for Subway, NASCAR, HughesNet, Oster, Navarro, and Pollo Tropical.
Contributed to new business pitches and agency growth with conceptual campaign ideas and high-level design execution.

2006 - 2009

Promoted from Jr. Art Director to Art Director in under six months, reflecting strong conceptual and design contributions.
Partnered directly with the Creative Director to develop and execute integrated digital campaigns for major national brands including Comcast, Target, and Energizer.
Involved in the full process — from concepting and pitching through production and post — building a foundation in 360° campaign development across digital, OOH, and print.
Gained early experience working in a multicultural agency environment, shaping campaigns to connect with diverse U.S. audiences.

July 12, 2025

15+ years of experience in advertising, art direction, and design, spanning QSR, travel, spirits, CPG, and multicultural campaigns.
Skilled in team leadership and mentorship, with 5+ years overseeing and training junior art directors and designers.
Collaborative communicator experienced in presenting creative to clients and working closely with strategists, copywriters, supply chain, and production partners.
Contributed to new business wins and brand launches by leading creative concepts from pitch to execution.

Strong grasp of storytelling, typography, layout, color, and design principles, consistently applied to both brand and performance-driven work.
Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) with deep knowledge of production workflows and print execution.
Proven ability to concept and deliver distinct creative platforms across digital, social, OOH, print, and experiential channels.

Applied insights from performance metrics (CTR, conversions, A/B testing) to optimize creative effectiveness and visibility.
Expertise in e-commerce content creation for Amazon and DTC, including product listings, main/secondary images, mobile-first visuals, and optimized branding.
Directed paid social campaigns tailored to platform-specific trends and engagement behaviors.
Adaptive and forward-looking, integrating emerging tools (AI, analytics, testing) to improve creative workflows and campaign outcomes.